Cheap logo design services often produce fast logo products, ensuring beautiful criteria but most of them are stereotyped and lack sophistication. Because to minimize costs, those logos are invested with little time, effort and brainpower, and are not professionally researched.
There are simply many sampled logos available online, or a simple collage. Negligence, unremarkable due to industrial logo production. If you still want to hire a cheap logo design service, you should pay attention to the following 7 big risks.
1. Undifferentiated
The logo is one of the core values of the brand identity including the brand name, logo and slogan. It is a distinctive mark of a brand, an asset that cannot be stolen but only owned by the business. Those characteristics and assets are reflected in the uniqueness and difference in each line as valuable work that takes a lot of effort to get.
But cheap logos are often created from existing templates that are quite monotonous, without personality. Due to not being carefully researched, they are often confused with the logos of big brands, which are more dangerous than those of competitors. This confusion is always taboo in branding
2. Unable to deliver the message
A logo is not only an identity image, but it also strongly conveys the brand’s message. Typically, the logo of the iPhone is not only a simple apple but also a story about the development of mankind. From Adam’s apple to Newton’s apple and now Apple’s apple. That is a very convincing meaning that makes Apple’s brand position increasingly high and stable. Apple has spent a lot of money to strengthen this hundred billion-dollar brand power.
But when choosing a cheap logo design service, you are easily deceived by the external beauty of the logo and forget the intrinsic meaning. These logos are often not attached to a meaning, a story that shows the message of the business. Because doing this requires a lot of gray matter and time. When a logo does not convey the operational meaning of the business, it becomes impersonal and useless in promoting the brand.
3. Unprofessional
When you hire a cheap logo design service, you are easily entangled in an unprofessional way of working. Since the amount you spend corresponds to what you get, you will not be able to ask the designer to do what you want.
Making wrong requests often happens to many young and new businesses when coming to these services. Sometimes delays will also greatly affect your business. This inconsistency reduces the quality of the logo greatly.
4. No credibility
The price partly shows the prestige of cheap logo design services. As everyone knows, brand-name products always have a high price because of the compensation guarantee of the quality of that product. Therefore, cheap logo design services have the potential to be unreliable. You are prone to raising prices during service use, or being pinched, or having your contract broken. That’s what no one wants.
5. Not highly-appreciated
The relationship of the business has many things from customers, partners, investors to competitors. Businesses are always in their comparison table with other businesses. Can’t bring the whole business to compare, they only represent by the name or imagine the logo of that business.
If you hire a cheap logo design service, you run the risk of getting a poor-quality logo to represent you. Do not be consulted carefully or just look at the beauty of the logo that accept. With representative images that do not match the industry, lack credibility, and are not professional, you will certainly lose a lot of points in the eyes of customers, partners, investors and give opportunities to competitors to get ahead.
6. There is no clear development direction
When you’re just starting to build a brand, you need a clear strategy. But the cheap logo design service will not include a branding consultation package and effective use of the logo because the service simply provides you with a logo. The business is not taking full advantage of the power of that logo. At that time, even though it saves a bit of money, the money spent does not bring any results. That is an unwarranted waste.
7. Cannot last long
If you are lucky enough to hire a quality cheap logo design service, congratulations. But if you are unfortunate enough to encounter the above 6 phenomena, the big risk is that your logo, as well as your business brand, may say it is difficult to survive in the market with thousands of businesses.
You only live in the mind of the customer. And you are overshadowed in the crowd of businesses just by a poor quality logo, it’s a pity.
A cheap logo design can bring immediate cost benefits but there are 7 big risks for a brand. For the wise business owner who is already aware of the importance of branding, they will not go down that path for small short-term benefits but have to spend more money to clean up the unfortunate consequences later.
They always attach importance to the brand design step, invest in it with purpose, direction and seriousness!
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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