In the face of the rapid development of the tourism – travel industry, the need to own a professional and impressive logo design and brand identity is increasingly interested and invested in by companies and businesses. Here are 3 notes when designing a logo for the tourism – travel industry that you should not ignore to attract customers and compete with other competitors in the market.
1. Why is it necessary to design a logo for the tourism – travel industry?
With the increasing number of travel and tour companies today, one of the ways to impress and attract customers is to build a brand and professional identity, showing your own characteristics and personality of the brand. Designing a logo for the tourism – travel industry helps to increase the ability to market to customers, and at the same time, conveys messages to customers, builds trust and credibility and convinces them to use the company’s services instead of another company.
2. Notes when designing a logo for the tourism – travel industry
When designing a logo for the travel and tourism industry, one of the important things to keep in mind is the ability to position the industry. Although each travel agency has its own characteristics and properties, it still needs to follow the general creative direction, including three elements: colors, icons and fonts in the design.
Colors in the logo design of the tourism – travel industry
For the tourism – travel industry, hotel, resort or tourism industry, the logo should use colors that represent the true spirit of the industry, bringing refreshment, relaxation or a new, overwhelming feeling. energy. Those are the colors that often create a feeling of association with nature such as green and blue, or bring energy like yellow, red, and orange. Some colors such as metallic, black, white, gray bring a modern, luxurious and comfortable feeling that can be used when designing the logo of the tourism – travel industry, but it should be noted when combined with other colors. Different from feng shui because some colors can have different meanings when combined with other colors.
Icons in the logo design of the tourism – travel industry
There are many ways to combine icons in the logo design of the tourism – travel industry. Some commonly used symbols include images representing nature, mountains, forests, the sea, travel-related objects such as suitcases, maps, airplanes, etc. Just using icons, you can cleverly stylize them with fonts to create an impressive and unique logo design. However, it should be noted when choosing an icon in the logo design of the tourism – travel industry that it must show the nature of the business, products, services as well as the messages that the brand wants to send to customers
Fonts in logo design for tourism – travel industry
When designing a logo for the travel and tourism industry, you will not be limited about which font to choose. However, you should not choose a font that is too rigid or strong but should show softness and flexibility, helping customers feel relaxed and comfortable in contact. This is also fully consistent with the industrial nature of the brand and the flexibility of the service.
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy in an artistic and impressive way, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST’s consulting department will contact you right away to answer all your questions!
