Tips For Hospitality Logo Design

Designing a logo for a business needs to ensure the industry positioning factor. Therefore, although each business has its characteristics, certain general creative orientations need to be followed closely according to each business line.

1. Features of the hospitality system

The hospitality system is a collection of areas and places built with solid and luxurious design, a place to stay, relax, relax and enjoy food for everyone. people of all ages. Brand-building businesses in this field often have large investment capital, modern and comfortable infrastructure and professional staff.

Hospitality brands are all aiming to bring customers relaxing, comfortable, refreshing and memorable experiences through products and services with high aesthetics and applications. Branding and identity systems help businesses increase their competitiveness and be better remembered in the minds of customers.

2. Experience in logo design of hospitatily system

Consistent with brand identity

The hospitality system is often developed with many utilities and applications. It is essential to maximize brand awareness to reach customers effectively. Meanwhile, the logo is the first and simplest identification sign that takes the brand image further in a broader scope. Therefore, they need to be designed uniformly according to the standards set out in the brand identity.

Show professionalism and elegance

The development orientation of the brands in this system is luxury, sophistication and perfect service standards. For that reason, the brand logo also needs to affirm exemplary standards, serious investment and professional demeanor. Especially for large enterprises, this is also important in building trust and successfully connecting relationships with investors and partners.

Convey your message

Characterized by a large scale of operations with high capital investment, the logos of businesses in the restaurant – hotel – resort sector need to express the message and meanings that you want to convey to the public. It is the brand level, the strength of operational expertise, the entrepreneurial spirit and the positive values ​​that customers will receive when using your products and services.

Use the right font

For service businesses, the font used is quite diverse and depends on the unique characteristics of each business. However, the font on the logo is usually not too rigid and strong, instead, softness and flexibility should be prioritized to match the nature of the industry and create a feeling of relaxation, comfort and satisfaction for the company.

Colors bring a sense of relaxation

The logo of the restaurant – hotel – resort system should use colors that bring the right spirit of relaxation and conditioning, bringing a feeling of relaxation, refreshment and newness. It can be colors that are associated with nature such as green, blue or energetic colors such as yellow, red, orange.

Besides, luxurious, modern and elegant colors such as metallic, black, white, gray are also suitable suggestions for you.

If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!

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