The feng shui element in the logo is one of the factors that help businesses feel more confident and secure in their business activities and development. Therefore, applying feng shui in logo design is a necessity, not only customers but designers also need to pay special attention.
Are you misunderstanding the meaning of feng shui in logo design? Is feng shui in logo design superstitious? Or, it is not necessary to pay attention to feng shui in the design? To find the most correct answer, follow the information in the article below :
1. Feng shui meaning in logo design
Feng shui is not a “superstitious” factor, it is a metaphysical science with knowledge, a clear research method based on the principle of m yang, the Five Elements (Metal – Wood – Water – Fire – Earth), and the use of direction to act on the “qi” found in nature.
Applying feng shui knowledge gives us confidence, peace of mind, and the opportunity to live a better life. Because the basic meaning of feng shui is to maintain and preserve the harmony between the environment, heaven and earth, and human life.

Today feng shui is often applied in building houses, offices, moving houses, etc. Feng shui items such as home decorations, jewelry, etc. also work to help us ward off bad luck, increase luck, fortune, protect human health.
Up to the design of logos, branding for businesses, it is also necessary to pay attention to the harmonious feng shui element, which enhances the advantages and limits the risks and disadvantages.
We all know that the structure of a logo symbol includes: symbols and layout, colors, symbols, shapes, etc. Logo design in accordance with feng shui is the study, understanding and selection of harmony between logo icon texture objects.
Logos must not only express the message and meaning that the business wants to convey but also need to match the brand’s personality, strategy and customer goals in the future.
2. Logo design with feng shui colors
In logo design services in particular, brand identity design in general, color elements according to feng shui need to follow the principle of the Five Elements, compatible with the business owner and balance yin – yang energy. Dark colors absorb colors with energy m, and bright colors radiate color with Yang energy.

A detailed explanation of feng shui colors according to the principle that the Five Elements can be combined appropriately as follows:
– Elements of Water and Wood: Black – Green
– Elements of Wood and Fire: Green – Red
– Fire and Earth elements: Red – Yellow
– Planet Earth and Metal elements: Yellow – White
– Metal and Water elements: White – Black
Besides, each color has its own meaning according to feng shui:
– Blue: Represents stability, loyalty, authority, and reliability.
– Red: Expressing enthusiasm, strength, endurance, vitality.
– Purple: Expresses sophistication, psychology, luxury, mystery, sensitivity.
– Brown, yellow: Represents power, wealth, tradition, ambition.
– Pink: Feminine, sweet, gentle, youthful.
– Green: Represents health, tranquility, freshness, stability, growth.
– Gray, silver: Expression of power, spirituality, reality.
– Orange: Enthusiastic, cheerful, lively, powerful.
3. Logo design with feng shui par
- Design a logo suitable for Kim par:
– Compatible colors: white, silver
– Compatible colors: Earth yellow, brown, orange
– Suitable shapes: Circle, curved, semicircle.


- Design a logo suitable for the Moc par:
– Compatible colors: Navy blue, navy blue, black
– Compatible color: Green
– Suitable shapes: Cylindrical, long rectangle, green tree shape.


- Design a logo suitable for Thuy:
– Similar colors: White
– Compatible colors: Blue, black
– Suitable shapes: Waveshape, circle, oval, curved shape.


- Design a logo suitable for Mars:
– Compatible color: Green Compatible colors: Red, pink, purple
– Suitable shapes: Suitable for shapes with pointed vertices such as triangles, towers, arrows, sails, or long cylinders and rectangles.


- Design a logo suitable for the Earth destiny:
– Similar colors: Red, pink, purple
– Compatible colors: Yellow, brown
– Matching cube: Square.


4. Some other notes
Flexible application of feng shui elements in logo design is extremely necessary. Remembering some notes about feng shui logos below will definitely help you a lot in your work:
– Feng shui colors can be flexibly selected according to the color range or color tone. It is not necessary to choose in monochrome. For example, if you don’t like monochromatic red as the main color in your logo template, you can choose a lighter color with the same tone such as pink, red-orange, red stripe with a gradient effect, etc.
– You can only choose the elements of color, layout, and shape for the logo that is suitable for feng shui for the business owner or the representative of that business but cannot choose the feng shui element that is suitable for all members and employees of the enterprise.
– Do not abuse too many colors or shapes in your logo design. Remember, abuse will bring a feeling of cramming, eye pain and discomfort to the viewer.
– Choose the layout and logo block suitable for feng shui, but also do not forget to pay attention to the application element of the logo when working on different surfaces, whether it is easy to print or not, suitable for many backgrounds or not.
– Do not forget to respect the customer’s preferences and opinions about the colors they like and feel comfortable and confident in when applying them to the logo design.
Above is some general knowledge about feng shui in logo design, to help designers and customers create and choose the most suitable logo templates for their business.
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business‘ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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