A logo is considered the leader of the brand identity. With each different industry with its characteristics, the requirements for logo design are also slightly different. Is the travel logo important and how is the design? The following 7 reasons will convince you why you should design a professional travel logo.
1. What is a logo? What are the characteristics of the tourism industry?
Before learning about the reasons why you should design a professional travel logo and the secret to successful tourism logo design, you should know the concept of a logo and the salient features of the tourism industry. This is very important to brainstorm and identify some of the requirements when designing logos in this field.
What is a logo?
Logos are also known as logos. You can understand this as a collection of images, colors, fonts, etc. creatively designed to give a distinct and clear identity sign of a brand or individual or organization. there. A logo is a key publication in the core brand identity system.
A logo is designed once but is used flexibly and widely in all media events large and small of the business, even representing the business in contact with customers.
What are the characteristics of the tourism industry?
Tourism is one of the key economic sectors, developing with the promotion of other service industries. Vietnam has rich and diverse resources with unique landscapes and a long-standing culture that attracts many tourists from all over the world, domestic and international to visit. Some of the features of this industry include:
- Satisfying special and secondary consumer needs of people
- Tourism services are not specific, so they do not pose a trademark problem like ordinary goods
- Tourism is a seasonal service
2. 5 reasons to design a professional travel logo
Increase the ability of customers to identify with the company’s services
Many companies are dealing in tourism services in our country, not to mention branches of international travel service companies opening more and more. Therefore, it is difficult for customers to remember your company in this field if you do not have an identifiable sign that is enough to attract attention.
A logo design will help you solve this problem. Brand features such as name, symbol, and color are harmoniously displayed on the logo publication to help viewers get an interesting perspective, easily recognize and remember your brand and services.
Support sales activities, increase revenue.
When customers have had a certain impression of your brand, the ability to come to a choice decision is very high. Even if there is no immediate change, the regular appearance of the brand logo also affects the customers’ minds slowly and convinces them to choose when there is a need. As a result, sales and revenue will increase.
Competitive advantage
Competition in the tourism market today is not small. A well-defined, recognizable, easy-to-remember sign will certainly be more popular with customers. When the brand is highly appreciated by customers, it will certainly have more advantages than competitors when competing in the market. Show professionalism and confidence The higher the quality and value of the logo design, the more professional and confident the business will be. Among the businesses that boldly invest in good logo design, do you have enough “face” to stand in front of them when your brand’s logo is boring and “cheap”?
Prove the ability of the leader
A great boss naturally needs a worthy logo. The more beautiful the logo design, the higher the quality, the more the face and capacity of the leader will be enhanced.
3. The secret to designing a beautiful travel logo
- Color: With the field of tourism, depending on the field of tourism, you choose the color accordingly. Green, blue, red… suitable for natural tourism. And brown, yellow, orange … suitable for cultural tourism. Besides, you should also consider the feng shui factor in choosing colors for the logo.
- Icons: To match the tourism logo, you should choose symbols that are related or easily reminiscent of the tourism industry such as the lotus, the suitcase, the ship, the boat, the terraces, the beach, the sun, coconut trees, etc. Besides, with international travel service companies, you can choose the appropriate symbol for that country such as cherry blossoms for Japan tourism, elephants for Thailand tourism, etc.
- Shape: You can choose from a circle, square, or triangle logo. However, the feng shui factor should be considered. Travel logo, if you know how to design, you will have a beautiful and valuable logo publication to use.Hopefully, with the above sharing from The Monest, you will be confident with your travel logo design!
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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