Society is developing more and more, so service industries such as beauty (cosmetic) have more and more “playing ground” according to the increasing demand of customers. Hopefully, this article will help businesses in the fields of beauty (cosmetic) have an overview of professional cosmetic logo design.
1. Cosmetic industry logo design experience
According to experts, in recent years, the beauty industry is considered to have a fast growth rate. Particularly in Vietnam, the cosmetics industry, beauty salons and spas tend to develop rapidly due to the increasing beauty consciousness of the people, especially the young and middle-aged classes.
In particular, cosmetics is currently one of the potential business fields when customers are increasingly “spending” to beautify and assert themselves. With a large young population in Vietnam, this is really a “golden time” for cosmetic businesses to develop and grow stronger.
Therefore, the demand for logo design in the cosmetic industry is also increasing. Because the logo is representative of the brand, it is the place to give customers trust and peace of mind when using it.
2. Why is the cosmetic industry logo necessary?
2.1 Building brand reputation
Logo is the first touchpoint of the brand to customers. Through the logo, consumers will know what this cosmetic brand has, where it comes from, etc. Not only that, a beautiful and professional logo also helps businesses convey their core values and values. its mission.
2.2 Create a difference associated with the brand personality
Logo shows brand personality through images and featured symbols. Therefore, a unique logo not only makes a difference but also makes an impression, helping customers to remember more deeply about the brand.
2.3 Stand out from the competition
In the cosmetics business there are dozens of companies offering the same products and services as you. So how to make a difference? The answer is to build a strong enough brand identity for customers to distinguish your business from competitors in the industry. And a creative logo, carefully invested in the image will help you stand out and attract more customers.
3. Logo design tips for the cosmetic industry
3.1 Color
- Color is an important factor when designing a logo. Many studies show that color can affect the emotions of customers. Therefore, when designing a logo for the cosmetic industry, businesses need to consider and choose the right color.The colors for the logo are often used in the cosmetic business such as:
- Blue: Creates a sense of calm and trust
- White: Creates a feeling of cleanliness and purity
- Green: Create natural, “organic” features
- Red: Bring strength, stand out
- Pink: Expressing care, understanding
For example, for a company specializing in natural cosmetics, a green logo is a correct and appropriate choice. Because green is associated with natural and organic. This contributes to conveying the core values as well as the image of the brand.
You don’t have to apply the exact same color rules that stifle creativity. Choose wisely what your customers might remember about you. In addition, the logo color should also match the feng shui element to increase the prosperity of the business.
3.2 Font design
Cosmetic companies often use fonts with 2 styles: simple, modern or gentle and flexible. In addition, the font on the logo also needs to be easy to read and see. For example, Nivea uses a white font on a blue background. This design is simple, easy on the eyes but outstanding.
Using a font that is too fancy can make it difficult for customers to read your brand name, so it is a safe choice for you to use bold and large fonts. You can mix bold and light colors to make the text in the logo stand out more.
3.3 Logo image (icon)
Forbes magazine suggests, “Design a logo that anyone can draw when it comes to it.” If your business wants to use an icon image for its logo, remember the “Simple is the best” rule. Logos of famous cosmetic brands such as Chanel, Vichy, etc. also use simple, easy-to-remember icons.
Some suggestions for you when creating a logo image is to use images such as flowers, leaves, women, crowns or images with flying strokes to bring a sense of lightness and relaxation. Thai for customers.
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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