TOP 10 LOGO DESIGN TRENDS IN 2023
1. Minimalism
Clean compositions, simple typography and a lack of decorative details will continue to dominate the trend. In 2023, prepare to see logos stand out more with a minimalist effect! Versatile use is what makes simple icons so popular among companies.
The minimalist design remains perfectly recognizable on many surfaces, from mobile app icons to banner ads and business cards. See how big-name brands simplify their logos to make them more edgy and memorable.
2. Bold letters
Dreaming of an eye-catching design? So forget about using popular fonts like Helvetica or Futura! Original fonts are the best way to impress your audience and make them want to learn more about your company. If your logo already has a font, it’s best to just walk away and create a new typeface from scratch. Creating a brand new typeface is easier than finding an original way to refresh an existing typeface. Let your imagination take you and see where it takes you!
3. Gradient
In 2023, designers will continue to explore the limitless potential of gradients. Seamless transitions and shadows are powerful tools to add dramatic effects to your designs. The best way is to use one color and experiment with its saturation levels. Gradient is very good at converting flat images into three-dimensional images. When dealing with gradients, the most important thing is to make sure the logo is visible when printed, including the black and white color scheme.
4. Break the handwriting
Audiences love hints and implications, it would be a shame not to use this to your advantage! If you have a logo in words, be sure to try this beautiful and mystical trend. The stroke technique is to leave the letters unfinished as if you’ve run out of ink or the inscriptions have worn off. At the same time, you need to make sure that your design is still readable. You don’t want customers to wonder what your company’s name is, do you?
5. Overlap
This simple technique has the power to breathe new life into the most ordinary logos! Two or more geometric shapes with overlapping colors are a great way to add depth and volume to your logo. Plus, this trend offers lots of ways to combine geometric shapes. Creating a meaningful layered logo has never been easier!
6. Negative space
Designers are not ready for this trend yet, neither are we! Negative space offers many creative solutions. Basically, you can create a whole new image! Negative space is a surefire way to build compelling and mysterious designs that make a big impact. Imagine customers with bizarre expressions trying to decipher the hidden image inside your logo!
7. Super thin lines
Forget about thick patterns and fancy twists. 2023 will surprise us with elegant, airy logos drawn with thin lines. A smart solution for text logos. The best thing about a sophisticated logo is that it is scalable across different sizes and formats, both print and digital. This style is sure to elevate your brand among the competition!
8. Visual chaos
It’s time to leave the conventional solutions behind and embark on new experiments! Try random scattering of letters, asymmetrical composition, and unpredictable geometry. A design with a sense of chaos can capture the viewer’s eye and stir their imagination.
9. Balance
Unlike the previous trend on our list, this technique is based on clean typography, orderly arrangement and symmetry. Such designs bring a sense of serenity and harmony. For a stronger visual impact, this trend can be combined with faded or missing letters.
10. Monograms
In 2023, monogramming will be considered an independent trend and we are happy about it. Monograms can be combined with any of the trends on the list above! Feel free to build your monogram with vibrant gradients, smart geometry, or negative space effects. A timeless design based on monograms is extremely good at streamlining the concept of a safe, cautious brand.
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
