Education logo design is becoming a trend in Vietnam, especially when more and more companies, schools, centers established. In the context of increased competition, building an identity system including the logo professionally and methodically will help raise the brand’s level effectively.
The following article will refer to the experiences of designing logos for schools drawn by The Monest during its operation.
Characteristic of school brands
Education is a very large field including teaching activities at schools and training centers. With the number of educational brands established more and more in our country, the competition between schools or centers are very large, requiring each brand to assert themselves and make themselves more prominent and impressive in the eyes of the public.
Branding in the education industry creates feelings of difference in the model, the scale of operation, quality of teaching and even professionalism when it comes to a particular school or center.
These are considered companies that provide educational services, and once selected, customers will have to accept a large investment to use that service for a long time. Therefore, professional, modern, friendly, dynamic, which are the impressions that education brands need to commit and make to convince customers.
Experience designing logos for schools
1. Identify target customers
As mentioned above, the target customers of the education industry are extremely diverse, depending on the orientation of each brand. Popular training brands with a large number can be mentioned as kindergartens, primary schools, junior high schools, high schools, universities and centers for computer training, foreign languages, etc.
Identifying target customers in education will help brands have logo design ideas suitable for their age, needs, personality, interests, etc., thereby reaching out more effectively. A kindergarten logo will have to be different from an English center logo, so this is the first step you need to take before designing a logo.
2. Show professionalism through modern design
Customers of education brands including students, students and parents will carefully study the future environment to decide whether to enroll or not. If you think that students need schools more than schools need to attract students, you are wrong, because the competition in this field is increasingly fierce. Therefore, you need to show professionalism, method, high level and modern spirit ready to improve to meet your new requirements.
Logo Mohawk College
3. Build meaningful symbols
The era when brands simultaneously used iconic images representing education such as notebook, pen, torch or globe is long gone. At present, you need to be creative and innovative in thinking, avoiding following the rut in choosing literal symbols to affirm modernity, professionalism and new educational style in the period of international integration. economic.
4. Choose the right color for the message and customer age
What message do you want to convey or send a message to customers about what values they will receive when they agree to use your educational services, please show it in colors on the logo, because this is a tool. extremely helpful. Your use of color also contributes to the perception and emotions of customers of the right age.
5. Adjust the font to suit the spirit of education
If you want to bring the image of a dynamic and vibrant educational environment, a soft font with a fun stylized stylization as in the logo of SOPA Art High School below will be the right choice. In contrast, in an international standard human resource training environment, highly qualified lecturers like Klaipeda University should use simpler, more modern and serious fonts. They must be carefully selected to match the educational spirit of the brand.
SOPA Arts High School Logo
Some other logo samples collected by The Monest:
Berklee Music Academy logo
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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