Tripadvisor is a multinational travel service (operating in more than 30 countries) considered the largest scale in the world today. Visitors can consult, comment and plan their trip in a very easy and convenient way. With a monthly traffic of up to 460 million, there are more than 8.6 million services such as accommodation, restaurants, hotels, etc. affiliations, and more than 830 million reviews from real travelers. economic.
The new Tripadvisor logo was redesigned by Mother Design, a New York-based studio with a team of highly specialized in branding.
“In the spirit of maintaining the core feelings and values that the old logo has worked so hard to build, we (the design team) just tweaked the logo’s geometric shapes so that it can be displayed well in the world. any size. The owl shape has been greatly simplified, and comes with a custom typeface by Colophon Foundry, with a thickness that the brand believes will bring authenticity, universality, and create connections between everyone.
And because ‘Romans couldn’t be built in a day, so was the transformation of Tripadvisor. Over the next year, other designs in the brand identity will gradually be updated.”
—Excerpt from Mother Design
I always felt a certain discomfort when I looked at the two dilated discolored pupils of the bird in the old logo. At the same time, the owl didn’t seem very interested in going around. However, with four outstanding color combinations, the old logo has achieved a fairly high level of recognition in both the digital environment and in real life.
Many places even proudly display it on the window or reception desk. The newly designed logo this time is reduced to a single color and the lines are much cleaner. It looks fuller overall, but I like that.
The new Sans (footless) typeface is a commendable improvement, as the old logo with the typeface felt “default” and popular, not creating trust with customers very much. In addition, the new identity uses striking and fresh colors, and high contrast, giving a much closer and modern feeling. The new icons also present a beautiful combination with other graphic elements.
In short, I believe this promotion will bring good results when bringing the brand to all countries. Tripadvisor needs a makeover to reflect its position in the tourism industry with a confident and modern spirit.
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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