The trend of using logos with soft, pastel colors is growing! Pastel colors have a seductive and soothing effect on the eyes. Logos using Pastel colors give a feeling of lightness and sophistication and are very suitable for businesses in the fields of healthcare, photography, wedding services, interior decoration and beauty.
The most popular pastel colors
Pastel colors are usually cool and calming and they are usually light and light tones such as Airy blues, pastel pinks, lilac and butter yellow.
Looking for some pastel logo inspiration? We have provided you with some practical examples.
Light tone
Not all pastel logos have to be bright and striking! You can choose softer tones if they fit better with your brand identity. Mix subdued pastel tones with more vibrant splashes of color to create a design aesthetic.
Totally timbre
This involves picking a color and choosing different tones, both light and dark, to create contrast.
Pink and purple
A very feminine combination, soft pink and purple make great icons in the babywear industry. This is also a great palette for beauty businesses!
Pink and turquoise
Pink and turquoise are the perfect combination. These two tones are often used together and create amazing color effects!
Baby blue
Blue creates a feeling of peace and a sense of trust. Soft blue combined with white or mint green creates a very elegant logo.
Peach orange color
If you find it difficult to think of the right colors for your logo, you can draw inspiration from a single object — like a peach. A peach orange is full of color and its tones blend together beautifully. Nature is a great source of color inspiration.
Source: looka.comIf you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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