The logo design process is different for every graphic designer, and designers have their own paths to completing a project. If you’re a beginner in logo design and don’t know where to start, a reference flow can help you find your way to the task quickly and economically time. For most processes, it is possible to omit or add new steps in the design process, not consider it a standard process and necessarily follow. The process below will help you as a reference to build a process just for you.
1. Information search
To design a perfect logo, the first thing the designer needs to do is find information. This is the most important step in the whole logo design process. There’s an old saying “The head is down, the tail is in”. So if the first steps of the information search process go well, the next steps will be easier.
In order to find information effectively, you need to find enough information about services, products, refer to customer requirements or ideas that customers want to achieve. Look carefully at that information so that the designer understands what the customer wants, to properly convey the customer’s ideas and desires through the logo. So please read carefully the necessary information.
2. Research companies in the same industry
Researching businesses in the same industry is an important job, but many logo designers skip this step. It is really useful to research businesses in the same industry, the research information will be useful. show you how businesses in the same industry choose the shape, how to express the message, what color is the priority of those industries? What are the advantages and disadvantages of the logos of businesses in the same industry? From the researched information of businesses in the same industry will help you make decisions for the next steps of the logo design process.
3. Design research
After you have searched for relevant information about the logo you are designing, the next job is to research that information to design. Design research will include tasks such as detailed research, careful design structure, research and selection of fonts, colors, etc. to suit the wishes and content of the message that you want to express in the design. logos. It is very important to study the design of fonts, colors, and logo shapes. Each style will have a different way of expressing the logo message. Therefore, the designer needs to choose a combination of the above factors to get the most optimal solution.
4. Sketch the template
After obtaining the information and selecting the basic elements, the next step will be the most important step. This step is called sketching an idea and putting it on paper.
This is an important job because when sketching on paper, the designer will easily visualize his product, which points are not perfect, which points need to be edited and created more. Sketching on paper will help you solve these problems. Avoid mistakes before finalizing the product.
5. Deploy the design on the computer
After sketching on paper, the designer needs to deploy and design on the computer. The design on the computer is extremely important, it helps to make the logo product more realistic, from the design on the computer, the designer can transform the logo into many different shapes, designs and colors. It will help designers send their customers’ many different versions with the same content for customers to choose from.
The design and implementation of sketch ideas on the computer also helps the designer to easily store information and send the necessary information to his or her customers to choose from. It is also important that nowadays information technology is very developed. The design and graphics of logo products on the computer in 3d form. Customers can visualize the product brand logo similar to when finished up to 80%. Therefore, implementing design on the computer is one of the important jobs.
6. Present the idea of the logo
Each designed logo has its own message. After the designer has completed the design on the computer, the next important thing is to present and present the ideas you show in the logo to convince your customers. The presenter of the logo idea needs to follow and analyze the meaning of the logo, point out the advantages of the logo, point out the creative origin, point out the development process. And a few other information you need must offer to convince its customers.
7. Receive customer comments
After presenting the idea, the designer will receive feedback. But with comments will help your logo to be more complete. Customer comments can be praised or criticized. The important thing is that there are a lot of comments, the designer needs to accept all of them, select the right ones to edit them appropriately.
One note for you is that you should not “did the plow. in the middle of the road” will have a lot of opinions, so you need to select the comments accordingly and in the spirit of perfecting the product. Don’t edit according to everyone’s opinions. This will make your logo a disaster. So know how to choose opinions.
8. Editing and perfecting the product
Picture: Vivivian
After receiving and selecting ideas, the designer shook hands and edited that idea. Then perfect the product and bring it to market.
Above is the logo design process to create perfect logos that designers must follow. If a unit, brand or organization owns an impressive logo, it will bring a lot of benefits. Here are a few benefits that professional logos bring to users.
Some notes when designing logos
In order to have a perfect design, in addition to following the above logo design process, the designer must also note some of the following points. These tips will help you design the perfect logo.
Keep it simple: This means that when designing a logo the designer should keep in mind that simple things are always preferred by many people. Simplifying the logo will make it easier for users to remember and recognize your brand, so keep things simple to get a perfect logo design.
Logo needs to be unique: If it is simple and lackluster, your logo has failed, but if there is a unique element, your logo will definitely become a masterpiece. Therefore, when designing a logo, the designer needs to bring out the unique points in his logo.
Logo color is very important: When designing a logo, one of the points you need to pay attention to is the use of color. You need to understand the law of color, the meaning of color to properly express the meaning of the logo. Many businesses consider color as feng shui to represent the company’s fortune. Therefore, being knowledgeable about colors, effectively combining colors will create impressive design logos.
Choosing the right font: Choosing the right font is very important, if the logo designer has knowledge about fonts, chooses the right font for his logo, then surely your logo will be successful and attract many customers. So when designing a logo, you need to understand the meaning of each font, choose the right font, you will express all that you want just through the logo representing your brand.
In order to design a perfect logo, in addition to properly implementing the above logo design processes, you also need to note some of the points above. To create the perfect brand logos. It will bring you a lot of benefits. Wish you design many impressive logos.
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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