The series of photos reviewing then and now below will give us a more specific look at the development and change of world-famous brands such as Apple, Coca Cola or Instagram.
Logos are inherently considered to be the representative face of the whole brand, so it is not easy to design a logo that is both impressive and memorable. How to keep the brand’s characteristics at the same time and still bring a new and attractive image is a question that has troubled many designers every time they change the logo. So let’s see how the following 18 famous brands have changed their appearance!
APPLE:
Before being a shiny apple with an extremely standard golden ratio, the first representative model of Apple was the great scientist Newton and the apple tree.
FIREFOX:
The great-grandfather of the firefox that makes rain and wind on the Internet turns out to be a fire phoenix.
SNAPCHAT:
Does it seem that the famous messaging application Snapchat thinks that the ghost with its back will be scarier?
STARBUCKS:
The famous coffee shop mermaid Starbucks decided to use a card photo instead of a full-body photo.
KFC:
The Kentucky man is getting younger and younger, and his head no longer looks like a chicken thigh.
LEGO:
LEGO’s new look feels more child-friendly than the old logo, which resembles the “Lord of the Rings” logo.
DISCOVERY CHANNEL:
The Discovery Channel asserts that the standard shape of the Earth is a sphere, not a plane.
PLAYBOY:
Today’s Playboy follows a standard gentleman’s style – no alcohol, debauchery, and much more dashing than the old version.
MC DONALD’S:
McDonald’s cares more about consumers’ feelings with the classic slogan that has been used for many years: “I’m lovin’ it”.
CANON:
The famous camera and accessory brand Canon once had a time… follow the religion, even taking the legal name Kwanon.
NESTLE:
If you pay close attention, you will see that the image of a bird’s nest has always appeared in the days of the Nestle logo, although today’s logo is much simpler.
COCA-COLA:
This popular beverage brand started out quite simply before switching to a minimalist logo but still made a strong impression on billions of consumers.
PEPSI:
In the early days, Pepsi was also very fussy, even to the point of confusion. But until now, even though there is no letter left, Pepsi still asserts its position.
FORD:
They also follow the trend of saving words more than their ancestors’ lives.
ADIDAS:
Nowadays, there is no need to put the image of the shoe on your logo anymore, the thing that symbolizes them is the 3 black stripes, which are already too good.
BURGER KING:
Once upon a time it was actually “ruled” by a king. Now, the king has disappeared with the glass of water, leaving only the hamburger.
LAY’S:
The new logo of Lay’s potato snack brand makes consumers drool when thinking about the crispy yellow potato, which is more attractive than the old road sign.
INSTAGRAM:
The most frustrating change in recent times. Although many people have asked to return yesterday’s Instagram, the new logo is still quite eye-catching.
According to gamek
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