Designing a logo for a business needs to ensure the industry positioning factor. Therefore, although each business has its own characteristics, there are certain general creative orientations that need to be followed closely according to each business line.
In the article below we will share some of the most important factors that need to be considered when designing a food logo.
1. COLORS IN FOOD LOGO
For food, it is important to pay attention to emphasize the factors of food safety and palatability. Because these are the factors that product users care about the most. Therefore, logo colors in this industry also need to ensure that this factor is expressed. Psychologists have proven that hot and strong colors, such as red or yellow, are very effective in stimulating human taste buds. This is why much fast food or fast-moving consumer goods companies often use this color. Besides, when the issue of food safety is getting hotter and hotter, brands also tend to show the “organic” element, or green, safe and nutritious food in their image, showing the universality of food turns green.
Pacow International brand logo made by The Monest
You should also note that a color can have different meanings when combined with different colors. In addition, the color element also partly depends on feng shui and should match the destiny of the business owner.
2. FONT ONLY IN US FOOD LOGO
To meet the criteria of evoking an appetite, you can see that the font in food logos often has quite fun, soft, and flexible shades. Both serif and san serif fonts can be used, but there should be rounded or rounded corners somewhere in the text.
Pacow International brand logo made by The Monest
3. ICONS IN US FOOD LOGO
As you can see, the logo is an important part of a food logo. Almost every food logo uses an icon, while in other industries, there are logos that simply need to have a stylized text graphic according to the brand name. An example is the fashion or luxury goods industry. Icons in food logos are often quite eye-catching, prominent, and fun, meeting the criteria of stimulating the feeling of “wanting to buy now to eat” of diners.
Pacow International brand logo made by The Monest
Pacow International brand logo made by The Monest
Pacow International brand logo made by The Monest
Pacow International brand logo made by The Monest
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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