The main role of a logo is to give your business (or organization, group, group, etc.) Here are 5 reasons why logos are important for businesses.
1. It gives your company a unique identity
Think about how most people will interact with your company for the first time. Whether it’s through your website, social channels, or booth at a conference, you want to make a positive first impression – and it’s hard to do this with words alone.
By giving your company a footprint that fits spaces both large and small, you’re reinforcing your business name (and overall brand) and providing an image to your target audience.
That doesn’t mean your logo has to clearly define what you make or sell.
Example: If you are a financial company, you do not need to include dollar signs or piggy banks in your logo.
But what your logo doesn’t have to do is communicate your brand attributes (and personality!) Using visual cues like colors, fonts, symbols, shapes, and taglines. And it needs to be done in a way that’s simple, understandable, and adaptable across vehicles.
2. It makes your brand more cohesive
How many times have you forgotten the name of something, but could describe what it looked like?
In a world where people interact with hundreds of brands every day, you have milliseconds to grab someone’s attention and stand out.
A distinctive logo makes your brand (and business) easier to remember because humans are wired to recognize images and use them to derive meaning and story. According to Optimal Targeting, our brains process images 60,000 times faster than text, and people remember 80% of images (versus 20% of text and 10% of sounds).
You can see this visual flashback in action when you look at the results of this experiment, where 156 people were asked to draw ten iconic logos from memory, including Ikea and Burger King. While results vary widely, most people do a good job of capturing aspects of these logos, especially brand colors.
3. It conveys professionalism and builds trust
When you start a new business, it can be a challenge to get others – be it customers, suppliers or investors – to trust you. That’s why it helps to take old-school advice on dressing for the job you want.
Before a person tries your product or service, they evaluate the appearance. Think about if you visit a mediocre website or are handed a seemingly dated business card. It doesn’t instill trust or confidence, does it? You probably won’t jump to buy something or contact someone for more information.
Conversely, a strong brand can inspire those who know nothing about your business to start gaining trust and interest in what you have to offer.
It can also help build loyalty over time, as your business grows and gains fans – you just have to think about your favorite coffee shop logo and how it’s seen on someone’s mug. that in the morning makes you feel.
By designing a great logo and putting it on your website and other customer-facing materials, you can instantly convey that you mean business. And because 70% of companies say it’s cheaper to retain a customer than it is to acquire a new one, the more you can do to build trust, the stronger your business will be.
4. It makes founders feel legit
Starting a big business or project is tough. And as mentioned above, it can be challenging to convince someone to take your chances – especially when you’re not always 100% sure you have what it takes.
Because there are so many hurdles to overcome when starting a business, it can be hard to feel confident in what you’re doing. So many unknowns! So much to learn!
Although it sounds superficial, a logo can help with that. It makes what you’re doing (or trying to do) more tangible and gives you something to build on.
When you email a supplier, send a proposal to a client, or start that crowdfunding campaign, your logo sends the message sublime, I invested time and energy into the project. this. It’s true. It’s happening!”
And it can be a stretch, but if you believe in the impact of clothing on cognitive processes, it may even help to print your logo on a shirt and wear it whenever you need to boost your mood. confident.
5. It provides a foundation for your future branding efforts
After you’ve designed your logo, you can confidently move on to other visual branding decisions because you’ve chosen some key colors and fonts.
When you purchase a logo, you’ll usually receive a set of branding guides that explain what your logo includes and how to use it across different applications. This coded set of guidelines helps you build visual consistency (and brand recall) as you grow your business and hire others to create your property.
For example, when you are building a website and you want to use your brand colors in your design, you can refer to your branding guidelines and get the HEX code used in your color scheme.
And even if your logo doesn’t have a typeface that can be applied to headings or body copy, your logo style and fonts (e.g. Sans serif, Script, Futuristic) will give you the basis to make those decisions.
According to beeart.vn
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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