Real estate branding is a necessary step to attract investors, partners and customers for businesses in this field. Playing an important role in that activity is brand recognition, of which logo is one of the core applications. Let The Monest learn about logo design experience for real estate businesses in the article below.
1. Characteristics of businesses and real estate companies
Real estate is a field that has a great impact, a necessary relationship and is a driving force for the development of many other industries in the overall economy. Real estate businesses are likened to builders who turn squalid, squalid, low-rise cities into modern, civilized cities with high land use coefficients. With high-value products and services, attracting and convincing customers is always a challenge for real estate businesses.
With growing tastes, the public is always looking for brands with a modern, upmarket mark according to international standards with the desire to change their appearance and improve the quality of life.
Therefore, building a brand in the direction of professionalism, prestige and dynamism to create and strengthen the understanding, trust and credibility of customers is indispensable for companies and businesses.
2. Experience in logo design for real estate businesses
Position the target customers of the business
Real estate is not simply building a house or trading a building, it is a broad field of activity, including construction investment real estate, non-construction real estate and real estate. special estate. The logo of a housing and high-rise construction business will have to be different from the logos of agricultural land businesses.
Therefore, to create a logo that is consistent with your branding strategy, you first need to position your target audience. This assists you in properly influencing the needs and emotions of your customers, and reaching them more effectively.
Creative thinking in icon selection
You may always think that a building, a bridge or a road would be the right image to put on a logo of a real estate brand, but simply using those images makes you are easily judged as uncreative, stereotyped, outdated, and do not leave a lasting impression. Instead, creatively modifying the brand logo from those same materials or looking for new ideas will be a more reasonable way that you can apply.
Express your brand personality through fonts
Dynamic, professional, sturdy, strong… should be the things that you represent through the font of the real estate brand logo. The sans-serif fonts with appropriate spacing and height not only help create a friendly, modern, professional feel but also make it easy to work on materials. In addition, experimenting with typography is also a suggestion that you can refer to increase the impression and attraction.
Create a solid texture
The public always wants real estate businesses to achieve the goal of creating carefully and meticulously built cities or living spaces with solid foundations. This should also be shown on the logo because if the first sign of brand recognition has created a feeling of looseness and lack of balance, there will be no reason for customers to choose that brand. Therefore, creating a harmonious, balanced and solid layout for the real estate industry logo is essential.
Pay attention to color combinations
For the logo of the real estate brand, color plays an important role in creating the impression of the professional, dynamic and modern style of the brand, expressing the aesthetic ability and conveying the message of the real estate. satisfy the dream of improving the quality of life as well as the value that customers will receive. Blue represents professionalism, cooperation and friendship; orange represents abundant energy; red symbolizes strength and pioneering… Those are the meanings that you can refer to before applying to your logo.
Here are some other real estate logos you can refer to:
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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