FRESH PLUS
Fresh Plus partnered with The Monest to architect a comprehensive Packaging Design Concept for their purified water line, anchored in pillars of purity, modernism, and sustainability.
Drawing visual cues from nature’s clarity, the visual identity system utilizes a curated color palette of aquamarine and lush greens, balanced by negative white space to communicate sterility and freshness. The layout features minimalist linework and a stylized water drop iconography, establishing a sophisticated look that drives strong brand recall.
The packaging architecture spans three core SKUs (330ml, 500ml, and 19L), optimizing structural ergonomics while adhering to eco-conscious design principles suitable for omnichannel distribution.
This project serves as a testament to The Monest’s ability to synthesize creative execution with brand strategy, effectively elevating brand equity.
The Monest – Your Strategic Partner in Brand Elevation.
Client: SAI GON FRESH PLUS PURE WATER CORP
Industry: FMCG
Timeline: 2022
Location: Ho Chi Minh City
Scope of Work: Brand Positioning & Strategy, Packaging Architecture, Label Design System, Marketing Collateral & POSM
ABOUT FRESH PLUS
With a mission to champion superior hydration through water that is cleaner, safer, and chemically purer, Fresh Plus stands as a vanguard in the industry. The facility utilizes state-of-the-art Reverse Osmosis technology, featuring American-engineered Dow Filmtec membranes, synchronized with an automated rinsing and bottling ecosystem to guarantee product integrity. Beyond quality, Fresh Plus is committed to green manufacturing practices, prioritizing ecological preservation and channeling revenue into community enrichment initiatives.
In light of these high standards, when conceptualizing the brand identity for Fresh Plus, The Monest undertook a deep-dive vertical analysis. By synthesizing market insights with the brand’s core values, we engineered a design architecture that not only encapsulates the product’s premium nature but also satisfies corporate aspirations and secures strong brand recall among consumers.
IMPLEMENTATION PROCESS
A logo serves as the visual voice of a business, conveying its message and brand identity to customers. Therefore, to highlight the essence of the pure drinking water product in this project, THE MONEST utilized a stylized water droplet, combined with a fresh color palette. This creates a friendly overall brand image while clearly reflecting the nature of the business.
Regarding packaging and labeling, THE MONEST developed a bottle structure incorporating a heart shape to deliver the message: “Always cherishing and caring for your health every day.” Additionally, the packaging features soft, undulating curves symbolizing flowing water. These elements are combined with colors consistent with the brand identity and a logical information layout to ensure the best possible customer experience.
FEEDBACK FROM FRESH PLUS
The meticulously designed brand identity and packaging system have received positive feedback from the client. This serves as great motivation for THE MONEST team to continue delivering design projects that embody our philosophy: “Precise Positioning – Beautiful in Every Segment” for our clients.
