1. Make a creative orientation
Designing a company logo is not a work of inspiration. When there is not enough information about the customer, it will be difficult for the designer to start working. Therefore, businesses need to prepare a description of the creative direction as well as the requirements of the business. In this description, businesses will provide the following basic information:
- About the business/ Brand
- Field of activity / Products – services
- Operational Strategy (Vision – Mission – Core Values)
- Target market?
- Describe your typical customers and why they choose your brand
- Messages that need to be conveyed in the logo
- Time requirements
- Other binding requirements
2. Learn more about the business
Once the information from the creative direction has been obtained, it will be time for the requirements research sessions. Usually, there will be meetings between the department that works directly with the customer and the design team. Here, the two sides will clarify and supplement information and agree on the correct and most accurate orientations about the business.
3. Research competitors in the same field
This is an important step to help designers understand more about the business. This information is extremely helpful. The logo designer will understand the main colors of the field he is designing or what the logo symbols of the competitors look like so as not to be duplicated.
4. Outline company logo design ideas
When enough information has been collected, the requirements for creative orientation, characteristics of the business field, etc. The design team will start working. Sketches can be drawn on paper or directly on the machine. The more sketch ideas, the better. This helps to select the most suitable option for the final result.
5. Introducing company logo design ideas
Each company logo design is a remarkable creation of the designer. However, business customers need to be fully convinced of the idea. A presentation must show the meaning of the logo, creative inspiration, idea formation process, etc.
In addition, to convince customers about the applicability of the logo, the designer needs to put the logo on different publications and billboards. At that time, the customer’s trust in the company’s logo design plan will be much higher.
6. Make a company logo design manual
Sao Kim Branding
Finally, when the customer has agreed with the company logo design plan, the design team needs to develop a manual on how to use the logo. This handbook will help businesses know how to use the logo in their activities while ensuring synchronization and consistency. A logo manual may include logos, logo meanings, grid proportions, fonts and typos, design colors, application logos on colored backgrounds, promotional use cases and anti-use cases application, logo and correlation with other logos, etc.
Here are some Logo designs The Monest Agency has implemented: (Photos)
If you are looking for a reputable and experienced place to design your logo, brand identity system and design your business’ branding strategy artistically and impressively, then contact us. Contact us immediately by phone number 0938 835 856, or leave your information and requirements, THE MONEST‘s consulting department will contact you right away to answer all your questions!
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