SAIGON
& HERITAGE
Saigon is a city rich in historical resources and tourism resources, but it is also a place where urbanization takes place relatively early and quickly, which can be said as a major urbanization. If one day, the legacy of Saigon disappears, how do those legacies “live” forever in our memories? In response to that question, we decided to implement the Saigon Community and Heritage project.
Client: Community
Field of action: Painting
Year: 2017 – Present
Location: Ho Chi Minh City
Work category: Painting, Concept design, Advertising poster system, Brand identity system.
The symbol of Saigon is not only architectural works, historical relics but also cultural features of life such as traditional markets, basil coffee, sidewalk iced tea,… In the situation every day Saigon is “Putting on a mantle”, no one is sure that all those legacies will last forever. With the strength of Sketch-Painting and delicate observation, we have been continuing to implement the project to retain the image of Saigon intact.















