CHARFAS
Charfas is a fashion brand that has been on the market for over ten years. Charfas has been developing day by day, with products targeted at office wear models that completely embrace the beautiful elegance of modern women and contagious costumes that come from women’s daily activities. It has grown to be one of the most popular brands among females.
Client: Charfas
Field of action: Medical
Year: 2020
Location: Ho Chi Minh City
Work category: Logo design, Office publications, Online identity, Public identity, Brand image strategy building.
Understanding the unique values and styles that Charfas brings to customers, The Monest has redesigned and rebuilt the brand identity system, at the same time deployed to create a new slogan which is “Grace from within”. The Chafas font set is stylized in a feminine fashion language, and at the same time shows the shy grace in the letter “A”, which speaks to the sophistication in the seam and stroke. Besides, it also shows the image of a woman who is both shy, gentle and has a special spread.
